It is painful. To send out a great email, newsletter, event invite, etc. and then receive a notification that 4% of your list unsubscribed! Every digital marketer has been there and here are five tips to help you avoid this problem in the future. 1. Segment your...
"If you confuse, you lose." The StoryBrand 7-Part Framework (SB7) is a storytelling method that businesses can use to connect with customers and grow. The framework is based on the hero’s journey and is made up of seven steps: A character: The customer or...
Yeti’s billboard in Austin, TX is getting all sorts of attention for their clever, yet hilarious advertising. Promoting their selection of gear for boating season, they decided to call out all the peeps making new friends for not the best of...
The Sports Bra out of Portland, Oregon gained nationwide popularity during Caitlin Clark’s record-smashing final college season, but the innovative sports bar had been featuring women’s sports since its opening two years prior. Now the ingenious bar concept that only...