If you’re not using influencer marketing yet, you’re missing out! A whopping 93% of marketers swear by it for boosting brand awareness and building trust, leading to real sales through affiliate links or discount codes.

Here’s the scoop on launching or refreshing your influencer strategy:

Look for influencers whose content resonates with you and who don’t just work with anyone. Their word means nothing if they promote every brand! Why are you inspired by them? Whether they’re sharing training tips, showcasing travel adventures, or offering daily life peeks, ensure their style and message align with your brand’s values.

Understand that working with influencers is all about communication. Start a dialogue via email and then set up a call to learn more about the influencer and their content creation style. This also gives you a chance to share your brand’s story and values. The more open the communication, the better the collaboration.

Give influencers the freedom to post what is true to them, but always review content before it goes live. If something is taken out of context, it can have repercussions on your business. Make sure you’re following along so you never get taken by surprise.